news: sports

Line Items
Dan Snyder turns your time into his money.

Cheap Seats

Where some businessmen see service lapses, Dan Snyder sees dollar signs.

Take, for example, the long lines in front of FedExField on game days. Complaints about ridiculous waits and missed kickoffs at the biggest stadium in the NFL have been mounting for years.

Another owner would just add entrances and hire folks to staff them so customers could get in by game time.

Not Snyder.

Over the weekend, he started selling something called “Fast Lanes” at the Official Redskins Store at Tysons Corner.

Those who pay the $100-per-season fee (on top of regular season ticket costs) get a special ID card that allows them to walk past the hoi polloi huddled at the regular turnstiles to be patted down by stadium security. Beginning with the 2008 home opener against New Orleans, Fast Lane cardholders will enter through doors now reserved for premium ticketholders.

“It’s a red-carpet service,” says Luke Thomas, executive vice president of FLO Corp., a Chantilly, Va.-based security firm that partnered with Snyder on the Fast Lanes venture. “Not a security service.”

To this end, FLO’s main product has been offering similar no-wait opportunities to air travelers. And, at the Fast Lanes rollout event at Tysons, FLO’s sales staff told potential buyers that Redskins card holders will also be able to bypass regular security measures at 14 U.S. airports, including Dulles.

Karl Swanson, spokesperson for the Redskins, says: “The same thing applies to airports and everything else: Some people want to pay a fee to move to a shorter line. Many people would decide no, I’m happy to wait in line.”... Continued

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